Soccerex 2009: Conference Programme

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17.00-17.30

Opening Cocktail Reception

CoachNetwork with football industry colleagues and VIPs over Champagne and Caipirinhas �A fantastic kick off to the Soccerex Brasilia Forum!

17.30-18.30

The Globalisation of International Football

As technological and economic advances break-down the world�s international barriers, footballer�s career paths are becoming increasingly global. Players of various nationalities are travelling to all corners of the world to ply their trade and subsequently qualifying for dual-nationality.

This was best illustrated at the 2008 European Championship where no less than 33 different countries of birth were represented amongst the tournaments 16 nations. This panel will bring together some of the biggest names in the game to discuss whether this is the future of international football or a trend that can only harm the global game. Speakers will include:

� CarlosAlberto Torres, 1970 World Cup Winning Captain
� OssieArdiles,1986 World Cup Winner
� GerardHoullier, Technical Director, French Football Federation
� PauloRink, International Affairs, ClubeAtl�ticoParanaense
� Carlos Alberto Parreira, Former Brazil CoachNetwork

18.30-21.30

Celebruty Networking Party

Mingle with the stars!
Join the game�s most legendary playersand VIPs from around the world together with senior industry executives for a lavish hospitality function.
This eveningwill include an entertainment extravaganza featuring dancers and music, showcasing the best of Brazil.
Drinks and canap�s will be served while delegates mingle and network. This is a night not to be missed!

10.15-11.00

Business opportunities in Brazil ahead of 2014 FIFA World Cup

This panel will feature senior figures from Brazilian government and industry elaborating on the economic potential of Brazil, the importance of Brasilia as the nation�s capital and the investment & partnership opportunities available ahead of the 2014 FIFA World Cup.
Speakers will include:

� Aguinaldo Silva de Oliveira, Secretary of Sport, Brasilia Government
� Fabio Simao, Vice President, Federation -Federacao Brasiliense de Futebol
� Marcia Lins, Secretary of Sport, Rio de Janeiro Government
� Jose Carlos Brunoro, Owner, Brunoro Marketing Esportivo

11.45-12.30

Stadia 360

This panel will provide a 360 degree look at the issues affecting modern stadia management with industry leaders from around the world discussing best practice in areas such as stadia technology, security, hospitality, naming rights and redevelopment. Speakers will include
� Dan Meis, Principal, AedasSport
� Steven Wilbrenninck, Director, HBM Stadia

14.00-15.00

15.00Learning Lessons from the International Football Market

EsportivoThe session will feature a series of 15 minute presentations from international experts on areas such as developing national leagues, maximising sponsorship and utilising new media. The sessions will conclude with a question and answer session.
Speakers will include:
� Ferran Soriano, Former VP, FC Barcelona
� Daniele Monti, Project Director, AS Roma Campus
� Jeff Slack, Executive Vice President, Wasserman Media Group

16.00-17.00

Finding the next Kaka

This panel will look at player development in the home of the beautiful game, focusing on issues such as youth coaching, scouting networks, agents and player ownership. Speakers will include:
� Carlos Alberto Parreira, Former Brazil Coach & Traffic Consultant
� Diogo Kotscho, Kaka�s Communication and Marketing Manager
� Jeff Powell, Journalist, Daily Mail